The Golden Girl is best known for her roles as Rose Nylund on the hit sitcom and as Sue Ann Nivens on The Mary Tyler Moore Show. Taylor Swift and a room full of kittens? Most Popular ‘I’m Alpha Male Adjacent.’ Neil Patrick Harris on Why He’s Still Doing Ads for Heineken Light . The “greatest Olympian ever,” gold medal winner Michael Phelps does endorsements for companies such as Visa, Omega, Hilton, and Subway, but has been picked up again by sports gear brand Under Armour. He then went on to star in The Fresh Prince of Bel-Air in 1990. And in the least surprising announcement, talk show titan Winfrey has been named the most powerful celebrity. Celebrities have this so-called ‘star power’ that grants them the ability to influence the masses in any way possible. Did H&M know that their iconic collaboration with the Becks would leave women from across the globe swooning for the football legend even more? Fox and Christopher Lloyd of the 1985 film Back to the Future introduced the brand’s hydrogen fuel cell electric car, the Mirai. Some stars who were also a part of the campaign discussed the power of social media to encourage positive change in the world, while others had the opportunity to talk to students about a variety of topics, including television production, zombie apocalypses, and US history. Here’s a look at some of the most successful celebrities endorsements from memorable ads and memorable stars that gave their brands a boost. And just like that, Carl’s Jr. made headlines for yet another successful celebrity marketing campaign. Infomercials are an advertisement technique that is usually produced and paid for by a company seeking to promote its products and services. Apart from the 1.5 million likes and shares within the first 24 hours, students actively engaged with the said program and began sharing live content on their personal accounts using Chevrolet’s hashtag. celebrity endorsements. Below are a few examples of social media celebrity endorsements that paid off big time. Sometimes when A listers become designers, it really pays off. Applying multilevel meta-analysis, we analyzed celebrity endorsements in the context of for-profit and non-profit marketing. Like the ad goes, “What if life tasted as good as Diet Coke?”Â. There are also instances when a person’s star power overshadows the message of the given brand. Sign up for a daily selection of our best stories — based on your reading preferences. 10 Of The Most Successful Celebrity Endorsements Posted on May 13, 2014 - By Tanvier Peart Since the dawn of time (or marketing) companies have been partnering up with celebrities in … From big budget commercial ads to social marketing campaigns, using a celebrity spokesperson to advertise your brand has resulted to some of the best marketing collaborations of all time. And as if that’s not enough, H&M even released a variety of ads featuring everyone’s favorite eye-candy footballer in his underwear, not to forget the jaw-dropping ‘bum clench’ inducing commercial that we’ll forever treasure. With over 3 million retweets in just two days, the snapshot made its mark in social media marketing history as one of the most impactful marketing moves of all time. For example, getting Stephen Curry and Rihanna to endorse your products allows you to tap two different markets all at once, namely the sports industry and the music industry. Subscribe to our industry digest newsletter for the latest and best news, trends, and stats on social media stars! Subscriber Reebok hired on rapper 50 Cent to be the name of their stylish G Unit sneaker and made him one of the highest paid celebrity endorsements when they gave him an astonishing 80 million dollars to sport and model their product. The most successful celebrity fashion lines. It indicates the ability to send an email. An image of a chain link. About $50 billion is invested globally on celebrity endorsements and corporate sponsorships. Filling yourself with some extreme (or otherwise peculiar) cravings is every pregnant woman’s safe haven. Some celeb endorsements can go terribly wrong for companies. The most memorable ads often feature a major Hollywood star. Some of her most known collaborations were with brands like Pantene, Louis Vuitton, Procter and Gamble, and Coca Cola. Endorsement is a channel of brand communication in which a celebrity acts as the brand’s spokesperson and certifies the brand’s claim and position by extending his/her personality, popularity, status in society or expertise in the field to the brand. So we get it, you can’t blame a woman for gaining a lot of weight over the years, especially after carrying two amazing little humans inside of her. Throughout his career he starred in NBC's St. Apparently he also saves ad campaigns from failure. He scored his first Oscar nod for his role in Street Smart in 1987 and then earned a second nomination for his role in Driving Miss Daisy in 1989. This widens the demographics for your campaign to strategically reach a more diverse audience. But over the years, many aspiring brands in Asia have jumped on to this celebrity endorsement bandwa… But in the case of Dodge and funny man Will Ferrell, the hilarious collaboration brought in good publicity for both Ferrell’s film and the brand itself. You might also be interested in celebrity businesses that … Celebrities frequently endorse products, brands, political candidates, or health campaigns. Oct 9, 2019 Getty. He's not an actor, but apparently he's still a pretty powerful marketing tool. You see, celebrity marketing isn’t a fresh concept in the given field. Rihanna’s Celebrity Endorsement of Puma Footwear brand Puma saw its 2016 sales spike after signing Rihanna for a sneakers campaign. Celebrity endorsements can be great for business, and some famous spokespeople have even become inextricable from the brands they represent (think: … Here’s a look at some of the most successful celebrities endorsements from memorable ads and memorable stars that gave their brands a boost. 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